Immersion

72. Paul Zak: Immersion neuroscience – measuring what the brain loves

Sue Stockdale talks to Dr Paul J. Zak about how neuroscience can help podcasters, entertainment companies and employers to measure what the brain loves, and why that’s important.  Paul is a professor of economics, psychology and management at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 170 published…

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