Two guests share their insights about how understanding the brain can give us useful information about how to keep people engaged.

72. Paul Zak explains how neuroscience can help podcasters, entertainment companies and employers to measure what the brain loves, and why that’s important.  Paul is a professor of economics, psychology and management at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 170 published papers

03. Keith Crutcher reflects on the mysteries of the brain; and why adaptability, curiosity and forgetting is vital for our survival in the fast-changing business world.